Cleosent is the Founder & CEO of PasarPolis, one of Southeast Asia’s largest Insurance Technology (insurtech) firms based in Indonesia. Envisioned to create a more holistic and easily accessible insurance system to become the bridge for the uninsured towards insurance protection, PasarPolis will continue the mission of making insurance experience easy, affordable and delightful for all in the region through technology and innovation.
Cleosent founded PasarPolis in October 2015 on the belief in a ‘worry-free-life’ for all and in the spirit of protecting more people every day by enabling insurance purchase experience to be more affordable, easy and effective from policy choosing to processing claims. A mindset that has pushed PasarPolis to innovate, learn and grow fast to provide insurance for all.
Cleosent’s first footprint in entrepreneurship started in 2012, when he established award-winning digital performance firm Valuklik. In 2017, Valuklik announced that it has been acquired by Japan’s Dentsu Aegis Network. After merging with iProspect and rebranded as iProspect Valuklik, the firm grew more than five times in size and established itself as the market leader in performance marketing. Cleosent graduated with Honors Bachelor of Business in 2010 from the Simon Fraser University (Vancouver, Canada) majoring in Marketing and International Business, with an extended minor in Economics.
With PasarPolis continuing its mission of making positive impacts at scale by liberating consumers from any worry through a wide range of insurance products, beyond the traditional ones, from life to lifestyle to address consumers’ needs across multiple tech ecosystems, Cleosent was awarded Ernst & Young’s Entrepreneur of The Year for Technology & Digital in 2018. Cleosent has been leading PasarPolis to be the first insurtech company jointly invested by three Indonesian unicorns Gojek, Tokopedia and Traveloka. PasarPolis has recently marked the largest Series B funding for an insurtech firm in Southeast Asia in September 2020 with Leapfrog, Xiaomi, SBI Investment, Intudo Ventures, Alpha JWC Venture, GoVentures joining as investors; then in early 2021 also welcomed International Finance Corporation (IFC) - a member of the World Bank Group - as one of PasarPolis’ strategic investors who truly supports the mission of democratizing insurance for all.