Anjali Kapoor, Founder and Chief of DeMar (Decentralised Marketing) at AKT is a self-taught Web3 marketer and evangelist. Seeing the opportunity in adopting a crypto-native architecture in brand marketing, Anjali pivoted AKT's service offering to Web3 in early 2021 and started developing DeMar frameworks for brands to enter the metaverse. Anjali has authored the following essays that discuss the potential of Web3 marketing and how brands can drive greater efficiencies in loyalty marketing and customer engagement.
1. The Future Of Loyalty Marketing Is Crypto Enabled
2. The Metaverse: A Paradigm Shift In Marketing
AKT based and registered in Hong Kong.