Company: StoreHub

Title: Co-Founder & CEO


Residing Country: Malaysia

Industry: Payments


Wai Hong Fong is Chieftain and Co-founder at StoreHub, an omnichannel operating system for over 15,000 retail and restaurant businesses across Southeast Asia. Raised in Malaysia, Fong spent 4 years in Singapore as an ASEAN Scholar and lived in Melbourne for a decade. Soon after completing his BA at the University of Melbourne, Fong co-founded OZHut – a multi-niche online retailer – and served as managing director for 5 years. 

Fong was also named Australia's Best Young Entrepreneur in 2011 by StartupSmart and amongst Melbourne's top 100 most influential people by Australian daily The Age, that same year. Fong spent a year and a half studying Mandarin in Shanghai and eventually returned to Malaysia in 2013, and founded StoreHub. 


The disruptive innovation.


StoreHub is a cloud-based platform that enables restaurants and retail entrepreneurs across Southeast Asia to “automate the growth of their revenue and customer base”, thus helping clients to improve the efficiency of their operating system.  

Inspired by the trend  of iPads and POS systems taking off in the US, StoreHub built their own iPad POS system as they felt that POS is the most basic thing for every retailer before they get involved with a CRM system, a complex inventory management system, or even an ecommerce site. The all-in-one system helps these F&B businesses keep tap on their menus, stock inventory movements and sales receipts. This includes generating daily sales activity reports conveniently via a sales performance dashboard, without the need for businesses to invest in additional equipment or software. 

In 2020, StoreHub partnered with United Overseas Bank (Malaysia) Bhd (UOB Malaysia) to help F&B small businesses reduce operational costs amid the growing demand for online food delivery services during the pandemic. Through the collaboration, the Bank’s F&B small business customers can digitalise their food ordering operations and save costs when using StoreHub’s tablet-based retail operating system and online food delivery service, Beep Delivery. Based on StoreHub’s data, the first two months after the introduction of Malaysia’s movement control order to curb the spread of the COVID-19 saw revenue from online food orders surged by 300%. 

Source: The Star | Money Compass 


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