Residing Country: Singapore
Industry: Mobile wallet
Caecilia is the Co-Founder and CEO of YouTrip, a regional financial technology company dedicated to creating a next-generation digital banking experience in Asia.
Prior to founding YouTrip, Caecilia worked at Citigroup overseeing growth investments in the consumer and technology sectors in the Southeast Asia and China regions. Additionally, Caecilia worked at McKinsey advising financial institutions across Asia on market entry, customer segmentation, and retail banking product strategies. Caecilia’s fintech experiences prior to YouTrip include positions at Lufax, China’s leading online wealth management platform, and QF Pay, a China-based global mobile payments company backed by Sequoia China.
Caecilia has been awarded Top 25 Women Leader in Financial Technology of 2020 and Top 25 Financial Technology CEO of Asia for 2020. She has an MBA from Harvard Business School and a bachelor's degree (summa cum laude) from The Wharton School of the University of Pennsylvania.
YouTrip is a multi-currency mobile wallet that offers zero transaction fees across 150+ currencies at wholesale exchange rates. The mobile app allows for the exchange and storage of 10 selected currencies in advance through the in-app exchange feature. It can also be used to make payments at more than 30 million Mastercard accepting merchants worldwide.
YouTrip is dedicated to simplifying overseas spending and creating a fuss-free travel experience for users. By uncovering ways to buy popular items at cheaper prices from overseas e-retailers, YouTrip swiftly pivoted from travel payment into overseas e-commerce payment during the pandemic, and observed a 300% increase in transactions compared to the same period in 2019.
During this period, YouTrip also launched ‘YouTrip It Online’, a seasonal cash back promotion that offered 2% in cash rebates for overseas e-commerce purchases. The YouTrip blog also became the resource to help users find cheaper alternatives online, with organic site traffic to the YouTrip Blog doubling every month since April 2020.
Source: Marketing Interactive | YouTrip